Own Less Do MORE

Shop our New
Summer Drop 22/23

Changing Ponchos and Towels

Beach Towels
Hyperlite Travel Towels

Your new seaside staple.

We are part ocean, forever Tidefolk.

Luxe essentials for both land and sea, ethically designed for the Salty. Made in South Africa, the pinnacle of where 2 oceans meet. For many of us the ocean is part of our lifestyle, we wanted to reflect this into practical products that complimented your Salty adventures. We live for endless days by the ocean, like sunrises and sunsets, we are all folk of the tide.

Outdoor Blankets

Beach, festival, park blankets for making the most of every moment.

Locally Hand-made, carefully considered.


Our products are made to be luxurious and most importantly functional. Each product is designed responsibly in-house in South Africa.


We source sustainable high quality materials, whilst producing all our products locally. Focusing on waterless and azo-dye free print processes and using recycled materials where we can, in order to lighten our footprint and better our planet. So we can own less and do more.

Changing Ponchos

The ultimate comfort for pre and post water sessions. Change anywhere.

Summer Beach Scarves.

Wrap yourself in a soft light-weight voile beach scarf. Available in 7 designs, a versatile cover-up - the ultimate post-swim accessory.

Recycled Bags

Made from recycled plastic waste bottles, insulated and doubles as wet/cooler bag.

Luxury meets sustainability.


Our products are designed to be long-lasting and loved for many seasons to come. They’re made from luxurious, durable materials that will stand the test of time, because the longer you use your products, the better it is for our planet.


Our Turkish towel products exceed the Oeko-Tex Standard 100™ certification. Oeko-Tex® is a worldwide association of independent institutes for product safety and sustainable production in the textile industry. Products certified with Oeko-Tex® do not contain any toxic or allergic substances and the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health.

Beach towels

Slow days by the sea.

product reviews
product reviews
My Favourite towel.

Love the design and the feel of it. The quality is great. The towel is my constant travel companion and still looks like new. Definitely my favorite one!
— Kathrin
product reviews

Who knew the most exciting part of a surf would be getting out the water and drying off? Absolutely love my Tidefolk poncho. It's dang soft, fits beautifully, has a deep hood, and is super stylish. The good people at Tidefolk give fantastic service and are just so so friendly. They're local and amazing, I 10/10 recommend them to anybody.
— Dane
product reviews

So impressed with the quality of my poncho, delivered in record time and honestly even better than the pics, can't wait to load up on last minute Christmas pressies. Thanks @tidefolk
— Gen
product reviews
I bought this for my son for an early Christmas present as he is visiting from England. He absolutely loves it. Lightweight for travelling but super absorbent and great design. Taking a little bit of Cape Town back to London with him.
— Pippa